We got a new TV.

Our old one was still good for me – but you know how men are.

Jürgen wanted one that was bigger and more flush to the wall, sharpest pictures. And, yes, be it  – … we went into an electronic store.

You know when you buy a TV- what do you talk about?

You guessed it!

Yeah, absolutely, I knew you would say so.


We were talking discounts.

The sales guy said: “Let me go and talk to my manager.”

When I hear stuff like this, I always make a mental note.

What I’m getting at:

People who can sell anything have that knack because they are good with …


When you know how to talk to customers in the right way, you can sell anything.

You can sell your garments, your services, your cooperation.

If you want to do big things, it all comes down to words.

That’s why today I’d like to share:


Three things you should never say to a garment buyer.


Scene 1

“Let me talk to my MD (CEO, manager, boss)" is one of them.

Because once you say:

“Let me talk to my MD” the buyer will go and say: “Let ME talk to your MD.”

Your power is gone.

Don’t use that language with your buyers.

If you have to go and talk to your boss – perfect - you just don’t need to say that.


You can say:”Let me think about that for a little bit. You will get an answer for that by tomorrow.

Isn’t that easy?


Scene 2

Another situation: You have the first meeting ever with a new buyer.

You are entering their office, you shake hands and you say:

“Thanks for letting me come in today.” Or “Thanks for accepting this meeting.”

What this does it puts you in a one down position. It reduces your authority.

Even if you tried for months ad months to get that far and you’re freaking happy to finally make it.



Here’s what you can say instead:

“I’m glad we are able to get together.”

That’s meeting your buyer on a equal level.


Scene 3

Here is number three... When you’re reaching out for the first time to a new garment buyer you don't want to say or write:

“Please send me your inquiries, tech packs, sampling program.”



Don't say that at all - I’d keep that out for later.


Because at this point it’s just too early, they don’t know enough about you yet.

That said they might still have their hesitation; they might still be at the fence. Asking them too early is making it very hard for them to do it and you’ll lose them early and fast.

Better wait until you established know, like and trust and then- a perfect time to ask for their inquiries.

Very likely they will not only share what they are looking to buy but will read carefully and with full attention your offer.

Sounds easy?

It is.


Make a quick self-assessment

Just check yourself: “Do I say some of these things or variations of this?”

It’s not just how you sell. It’s how you lead.

Today, I wanted to write you a super short post, so I’ll cut it here.

If you want help using the right words to express your garment export mission and the value of what you sell- join me live for my next free live online training.


Now you

I'd love to hear from you.

Have you ever come across something similar? How did you find your way through, and how did you make the tough situations easier?

Please share your insights or key takeaways with us 🙂

Thanks so much for reading, watching, sharing, replying.

I'm beyond grateful for the generosity of your time, attention, heart and support.

Happy Day, talk soon...

All my best,


P.S. Anyway, my husband feels the new TV is still too small… Even though the colour of the program is always the same: SOCCER-GREEN, argggh


NEW! Save your spot for the next free live masterclass.

There's an art to cold outreach to RMG buyers. And a science. And we're going to cover both.

Let's get you some new buyers, shall we? Yes, get on the guestlist here - because there are strategies I only share with my live attendees. So I'd love for you join me live.

join me live for my next free live online training.

    18 replies to "3 things to never say to a garment buyer"

    • Duraipandi

      Nitify me when live program. My whatsapp +919751096789

    • Mohanasundaram

      Hi,, this articles is very useful. Hope will get to more articles like this in future. ?.

    • Bert Boex

      Hi Heike, very clear and usefull information, keep up the good work! Gr

    • Jacob Kutty

      yes very insightful and apt. maybe some may have overlooked these points in their conversations previously. thanks

    • Ahsan

      Its really helpful for finding the new Buyer and convince them. Thanks a lot Heike.

    • Imran

      Hi Heike !!! Thanks a lot sharing the information’s. Its really helpful , we don’t count these things while we are in the meeting , but from now on we will …

    • Estiak Ahmed

      Hi Heike,
      This is really helpful for me as I am new comer in garments buying House .
      Hope you will write more articles on this topic.


    • Muidh Hasan

      Hi Heike,
      Your article, projects>> basically your thinking are really very helpful and its really another level. Please keep it up until your last breath.
      Take Care,

    • Tuhin

      Good techniques, I appreciate. In addition, I am interested for the live program. Let me know the schedule.

      • heike-siegel@begierde-design.com

        hi Tuhin, thank you, yes, confirmed. You’re on the guestlist. Will send you an invite as soon as we go live.

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