Where ambitious garment exporters thrive.

Where ambitious garment exporters thrive.

Give yourself the easy way to write emails that sell.

Follow-Up Formula

 How to quickly sell in emails.

What does your next customer, sitting quietly in their office need to hear from you? Find out. And write it right. With Follow-Up Formula.

As you waited, after you sent your company introduction, you'll do one of two things:

You can do nothing. Just let the thought fade ... until you recognized two weeks have passed - crickets. Or a "We keep your profile in our records and get back to you if needed." brings it screaming back.

Or you could plan your follow up in advance. And stop worrying entirely as your follow-up skills grow.

You commit to your strategic plan and your templates.

Until you're thrilled to see the new bulk orders you pulled in. 


As you waited, after you sent your company introduction, you'll do one of two things:

You can do nothing. Just let the thought fade ... until you recognized two weeks have passed - crickets. 

Alternatively, a "We keep your profile in our records and get back to you if needed." brings it screaming back.

Or you could plan your follow up in advance. And stop worrying entirely as your follow-up skills grow.

You commit to your strategic plan and your templates.

Until you're thrilled to see the new bulk orders you pulled in. 

As you waited, after you sent your company introduction, you'll do one of two things:

You can do nothing. Just let the thought fade ... until you recognized two weeks have passed - crickets. Or a "We keep your profile in our records and get back to you if needed." brings it screaming back.

Or you could plan your follow up in advance. And stop worrying entirely as your follow-up skills grow.

You commit to your strategic plan and your templates.

Until you're thrilled to see the new bulk orders you pulled in. 


If you...

secretly feel hesitant because you're afraid of rejection, appearing too pushy, annoying potential customers or scaring them off - even though you try to push through...
think it seems like you can't find any more words to convince anyone to give their business - even though you are more than ready to roll up your sleeves...
start resending the same message writing "RESEND" on top of your message - even you know it might get marked as spam...
just honestly forget to follow-up. Running shipments, travelling, family occasion, too busy - even for your most lucrative potential buyers...
assume (incorrectly) that if the buyer would be interested, they‘ll make the effort to reach out back on their own - even though this never happened before...

Then you follow up. 

Sometimes.

Which brings us to:

Following up that actually works.

"Thanks for your email. Good to hear from you again. You really stand out! That's exactly what we need. Please quote the Tech packs attached. Can we do a video call tomorrow at 9 am, German time?"

The most successful garment exporter know that what ends up in a fresh order is the final step of a methodical process.

A process that ensures you understand exactly what is most likely to get your buyers to:

Know, like and trust you
Want to meet you
Send their inquiries
Need your services
Place their orders
Place their orders again

Write sales emails that fit into the real lives of real buyers.

Use time-tested sales techniques, psychological principles and scientific studies about persuasion and relationships.

Add them in powerful email sequences that you start sending to everybody you introduced yourself to. 

Do that while your potential customer still remembers who you are and what your business is all about. 

Make your follow-up so attractive to your potential buyers that they can‘t resist going the next step.

I'll show you how to bond them to you, and warm them to whatever you sell. 

Weave in powerful proof, without seeming like a braggy blowhard.  (We are one of the leading...) 

And you‘re on the fast lane for attracting more and better customers for the lifestyle you want.

INTRODUCING...

Follow-Up Formula

The easiest way to a "here's my inquiry." Emails that get your potential buyers excited. And your orders placed.

It's the ultimate guide to writing follow-up sales emails that RMG retailers and brands from Europe want to read and buy from.

It makes your message the only one worth reading in your best buyers' inbox. And keep them coming back for more.

What's inside

A simple map with sales email templates. 

From the subject line to the irresistible catch to signoff. 

Mostly PDF-based, over 60 pages. 

Get your business back.

- fashion retailers

- apparel brands

- hypermarkets 

- garment importers 

in Europe

Guiding you through the background on why they work.

Get a full a sequence of your own lucrative follow-up sales email messages. 

Want to create that
"I need that, take my order" moment?

From just your sales follow-up emails?

Ohhh, you do. Follow Up Formula shows you how.

Including...

The at a glance sales email templates with word-for-word examples and the bare-bones to fill in your own words

A boiled-down, "here's what to say in your sales emails" template series after your initial approach - how to follow up with your prospects, plus how to time it.

Now you can improve your marketing skills in one evening.

These templates are already proven to massively drive up attention, interest and lucrative replies.

Video Training: "Secrets to sales emails that get you everywhere" 

Pillars of a successful follow-up. Why more is more and how to leverage simple tricks to grab ALL buyers interest (You might wonder ALL, yes, all my friend.)
How to be more concise, including how you can paint vivid dangerously attractive pictures.
Inject storytelling to build buzz.
Three little words that’ll shift your messaging...and move your buyers from "I can skip it" to "Oh, I need this!" 
Become unforgettable.
Different angles and buying drivers, adding humor, seeding and so much more. And a Q&A at the end.
My "secret sauce" of a successful sales email - so secret I didn’t even realize I was doing it 🤫

Ultimate follow-up sales email checklist

At-a-glace, check it before hitting "send", so you cover all the emotional bases of a sales-goal-busting follow-up email.


Delightfully smart. Surprisingly simple.


Now you can convince, without trying too hard.

Even if you had doubts that buyers take new suppliers after a pandemic.

You're about to take a key step to making a frequent path for new customers in Europe. 

Get buyers who "never write back to anyone" to write back to YOU.

Pre-written sales email templates. Fill in the blanks with your own data. Boom. Ready to hit "send" button.

Timetables. So you know exactly at what day to send which email with which text. Timing matters.

1-hour recorded video training. Including Q&A portion at the end. Get ready for big aha's. 

Over 60 pages PDF format, easy-to -digest guide. Detailed breakdown. Keep it on your desk for always.

Put Follow-Up Formula to use, sit back, and watch those new orders come in.

"My top potential buyer asked me to come meet her"

My top buyer asked me to come meet her.

This happened after I sent them a personalized follow-up as I learned from Heike and it worked!!

Heike is what we all need today - a guide, teacher, mentor, coach, and a great friend - all in one. 

Heike‘s inputs always trigger something inside of me. 

What more can one ask for to achieve one's goals? Her biggest asset is her "no-nonsense", polished approach. 

One can use her teachings as a template without worrying about the outcome - Because they work!

- Ashutosh Jaiswal, AJ Apparels, Author, New Delhi, India  

"New guide line to progress after the pandemic"

Heike's new Follow-Up Formula is just awesome. 

I have really been motivated by this and given me a new guideline to progress my business even after the situations of pandemic. 

There were a lot of thinking in my mind which solutions have been given here. 

Really! 

I appreciate her as a mentor for this great job to set my mind in appropriate time.

Moidul, Managing Director & CEO, Aeximtex Fashion Concern Ltd. Dhaka, Bangladesh

"Easy to implement actions and healthy business."

The way she used the presentation and its tools in Follow Up Formula were incredible and created such an engaging chapters every time. 

Not just because she kept us engaged in all the chapters, but she gave tangible actions we can take and avoided one-liners and clichés to our buyers. 

She spoke about her raw experience, which resonated, and gave easy to implement actions. 

Also LOVED how connected I felt through these sessions/chapters. 

Simple chapters that I’ll continue on in life was taught to each and every one.

Heike is my favourite. She held the most important discussion about being your real self in the workplace and learning how to find your happy customer. 

I really really REALLY hope that my colleagues and leadership continue to hear her messages and implement the changes she recommends so that we can build a better work place and healthy business.

Shruthika Sethu Madhavan, General Manager at Bnt Innovations Private Limited, Tirupur, India


"Innovative indeed."

It is a tremendous opportunity for me to be introduced with a person like Ms. Heike. Not only as a professional in fashion business she is also great as a human. 

Md. Fazlul Hoque, Managing Director, Plummy Fashions Ltd, The Greenest Knitwear Factory of the World, Dhaka, Bangladesh

Big Like! I like structure and this is very good.

I highly recommend this follow-up guide from Heike who has years of experience in this field. I myself have learned a lot from her. 

She is one of the best sources in this expertise. 

If you search for a practical guide for follow-up emails, look no further. 

You can start immediately with all the clear examples provided in this guide. 

- Bert Boex, Business Development, Textiles Esstee Exports - Centex, Brussels, Belgium

It seem previously "difficult to do" or not working

Excellent tool for improving performance in a difficult process of communication with new customers.

Heike's advice help to systematize the approach to communication in general, inspires actions and steps that previously seemed “difficult to do” or not working.

I intuitively guessed about some methods and possible actions but did not dare to apply. 

And Heike's course helped me to try and understand on practice that it works.

Maybe not all the tips will be unambiguously clear at the first reading.

But after 2-3 attempts of practical application, everything organically falls into place in my mind. 

And the tools start to work systematically and answer key questions for the whole process: 

HOW, WHO, WHAT, WHEN?

Follow-Up Formula is a useful tool for effective communication.

- Alexander Suslenkov, Business Development and Global Sourcing, Moscow, Russia

In this easy-to-digest guide, you'll learn how to...

Seed interest
Get buyers keep you top of mind
Apparel buyers start to know, like and trust you
Add LinkedIn in a smart way to the mix
Never loose connection with prospective buyers
Create urgent "I need that NOW" emotion
Keep potential buyers hooked on your emails even if they don't think they're interested in the product (that can change!)
Make your offers stick 
Bust stubborn objections (like: "We're not looking for a new supplier right now...")
Create a combo platter of trust and burning: "I need that" or "Here's my order" to make buying a no-brainer
Get great emails into the world that make buyers obsessed with you. They make you a star-exporter. Potentially, a rich one

In this easy-to-digest guide, you'll learn how to...

Show a convincing connection between the product, your own company and them
The art of the start: How to jump into a sales email
How to makes sales emails "appropriate" to keep buyers from getting annoyed
Direct is good. But how direct should subject lines be?
Length. How long is too long?
Time a perfect sequence
What mistakes have you (Heike Siegel) made you'd tell me to avoid
How to use preview-texts
When to stop emailing, and use this as a turnaround
How to keep these short but still persuasive
Organize when you have many buyers in your pipeline
How to make my emails super individual and not reinvent the wheel every time?
Direct is good but how direct should subject lines be?
The difference between a "who cares" sales message and a sales message

It's more of my style. It's an eye opener which I have not done before.

I really like Heike's Follow Up Formula. 

It is more of my style. 

Though we do follow up with buyer but after reading Heike’s PDF Mantra on follow up is an eye opener which I have not done before. 

Useful hot tips, also like some points of avoiding and what I like most is formats and templates, simple and to the point. 

I really love the idea of a follow up file. 


Barath Kumar, CEO, Ganador Apparel Limited, Dhaka, Bangladesh 

Excellent technique about reply rate

I finished the Follow-Up Formula. It's a wonderful guideline. 

I am applying some ideas to my existing job, because here’s lots of competition. 

The Follow-Up Formula all of the template are more attractive, I like it mostly. 

Here I know about an excellence technique about reply rate. Here all of the issues are very much helping. 

Specially I like all of the touchpoints. Follow up channels are also very much helpful. 

Finally Heike makes a wonderful checklist.

- Serajul Islam, CEO, Seeneen International, Dhaka, Bangladesh

"The insights are amazing and make so much sense."

Heike's mini course on the Follow-Up formula came at a time when I was truly doubting my efforts. 

I constantly kept asking myself about how much is too much follow up and what the follow up material should be that doesn't get my prospect marking my emails as spam. 

And I have been following up with my prospects regularly but after going through this course I now know why the response rate has been so low!

It is an eye opener for me! 

The insights you have put are amazing and they all make so much sense. Now I know exactly why that was so. 

I would call Heike's Follow-Up Formula a 6 dimensional formula where she walks us step by step, covering every possible point. 

From the email address to the subject line, from the greeting to the closing and of course the main text, explaining everything through examples or templates from her personal experience which makes it easier to navigate and understand. 

For all the sales people in the RMG sector, I highly recommend this mini course. If you are struggling and scratching your head about the magic formula that delivers results on your follow up strategy, this course is for you.

- Sarah Adnan Garment Resources, SAAM International, Proprietor, Karachi, Pakistan

"Follow-Up Formula is mindblowing and very thoughtful."

60+ pages, PDF format, read it on your screen or print it, bind it, laminate it, keep it on your desk for always.

Devour my best follow-up sales email writing secrets to:

Ditch the copy-paste, samey, salesy emails everyone else is using (I can tell!) and stand out - even when everyone's selling at once

Write you and your potential buyers into a journey together, so they stay by your side all the way to start the business

Reveal details that create both relatability and authority

Leverage the 'first glance' trick for higher reply rates (that even most top garment exporter don’t know)

Be unforgettable - literally (leave this one thing out of your email, and buyers might have no idea who you are)

Seed interest and whip up hot desire for your production - so they barely even look at the price before placing orders