I don't know about you, but I had no clue how to write an introduction letter or email.

Once I started writing it felt to me like:

 

„This doesn't sound good...!"

And: "Shall I claim all these things, that we provide best quality, best price and on-time-delivery,
our skilled merchandiser team and the wonderful latest collection...?"

 

Then I corrected it because it sounded like we are claiming self-superiority.

I tried outright bragging and faux modesty and took a more subtle approach...

Reworked it. Again, and again.
Not convincing at all.

 

"I wouldn’t buy from me", I thought. "What a mess!"

 

I hate to admit what I ended up doing was to write a generic corporate talk email with platitude after platitude.

Not, that this felt to me like a good option but at least it was what everybody seemed to be doing... - so it couldn't be that wrong.

But in my heart of hearts, I knew that this is not good.
Not even did I expect positive feedback on this.

And this was exactly what happened.

I’ll be the first to admit that my first introduction emails were a disaster.

And lackluster in response rate.

However, over time I have tweaked a lot around the edges of my introduction strategy and today I am obsessed with them as they are the BIGGEST profit generator inside my business. Because all businesses start with making the first connection.

The perfect introduction letter is a myth.

But maybe this is keeping us away from trying out something new.

 


Here's how you can switch the script:

 

Today I want to share with you one lesson I learned in a 7-minute video:

How to promote yourself as a garment exporter without bragging.

And I guarantee, it will change the way you write your introductions forever.

In this short video, I reveal the deadly delusion most garment exporters fall prey to without even knowing it while making an introduction. If you're running a garment export business or plan to―don't miss this.

 

 

 

FREE RESOURCE

Make sure to download the FREE RESOURCE (actual words you can use to make an impact, build trust without bragging) and save it to your computer so you can use them when you’re ready.

I’d love to hear your thoughts below in the comments section.

How do you promote yourself?

What tactics do you use?

Talk soon,

Heike

 


NEW! Save your spot for the next free live workshop.

There's an art to cold outreach to RMG buyers. And a science. And we're going to cover both.

Let's get you some new buyers, shall we? Click here to save your spot.

 

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