Discovering your dream customer
If you’ve stared at your laptop screen more than once thinking about who you should approach now to start a new business, this is YOUR time.
Do you want to use your time in the most sufficient way?
These are the things that are strategic.
Let’s put things in motion…
I would love for you to get incredibly clear on your ideal customers.
To make sure we’re on the same page let’s define the ideal customer first.
This is the company that wants and needs the exact garments you’re producing. And that you get above the average profit.
To help you in your journey of discovering your ideal customer here’s one truth that’s helped me immensely.
When you try to attract everyone, you’ll end up attracting no one.
Before spending your time, energy, and resources for getting that far and the buyer could say quick and easy:
“Thanks a lot, but I believe this is not matching to our requirements. Your factory is too small to handle our volumes.”
“No thanks. We prefer being an important client for our suppliers. You're dealing with much bigger clients than we are. We will not get the priority for the products we need.”
So, before you start thinking about your dream customer you can start focusing on your own key competencies.
What business are you really in?
What solutions can you offer best?
Where are the areas where you are extraordinarily strong and can offer the best solutions?
What are your expert products?
That's it exactly that you can do better than anybody else?
In what segment do you even today have the greatest success and what is your product plan for the next five to ten years?
What problems of your customer can you solve additionally? What do you believe will remain or become profitable products or concepts?
Now, great - let's turn to your dream customer
Writing your target customer profile down will help you to get a clear path.
For your own commitment and focus.
Yes, my friend, write it down.
On paper, on your PC, mobile, or tablet, either way - just write it down.
For example, here's what my previous action plan looked like
- selling knitwear for men, ladies, kids
- importing from Asia
- purchasing quantity from 1.000 to 30.000 pcs per Style
- selling lower | medium price level
- appreciating to get fashion design input from the supplier
- has a high frequency in buying, for example, monthly programs
- is in Europe
- has the need for better: products, prices, fashion, service
- there are presently no exceptional circumstances (like a change of investor etc.)
If you start diving into painting your dream client picture you might abstract.
And finally, get a new angle of view about new target client.
The goal is to figure out five to ten points that you can find out with reasonable and not too much effort.
In fact, consider this to be ready in 5-10 minutes.
I developed a free resource a template for you that will help you get clarity and focus:
Great template. This works. We have practiced it.
As it is important to define your customer for product/s equally important is matching synergies which can result in sustain business.
Key is acquiring right customer and have a very very long relationship.
Try to focus on potential customers that match your personal target customer profile.
Whether you know it or not, you’ve got what it takes to start working with your ideal buyers.
That's the beauty of it.
It's so much easier to get them to say yes.
With the right action plan, you convince buyers and help them get great goods that you produced in their stores.
Wishing you great success in your strategic work in getting new clients that match your most valuable business activities.
For long-lasting customer relationships.
Thanks a lot for taking time out of your day to spend with me.
Love to hear from you about your thoughts and experiences.
Take care and keep doing something awesome today,
PS Don't leave without your FREE RESOURCE.
Getting clear on your ideal fashion retailers, importers, and brands for your business is the cheapest, fastest fix you can make. And because selling is the life of your apparel export business, it's also highest ROI fix you can make - in zilcho time.
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