Discovering your dream customer

If you’ve stared at your laptop screen more than once thinking about who you should approach now to start a new business, this is YOUR time.

Do you want to use your time in the most sufficient way?

Sure.

These are the things that are strategic.

 

 

FREE RESOURCE

 

Let’s put things in motion…  

I would love for you to get incredibly clear on your ideal customers.

To make sure we’re on the same page let’s define the ideal customer first.

 

This is the company that wants and needs the exact garments you’re producing. And that you get above the average profit.

 

 

To help you in your journey of discovering your ideal customer here’s one truth that’s helped me immensely.

 

When you try to attract everyone, you’ll end up attracting no one.

Before spending your time, energy, and resources for getting that far and the buyer could say quick and easy:

 “Thanks a lot, but I believe this is not matching to our requirements. Your factory is too small to handle our volumes.”

Or:

“No thanks. We prefer being an important client for our suppliers. You're dealing with much bigger clients than we are. We will not get the priority for the products we need.”

Puhh.

So, before you start thinking about your dream customer you can start focusing on your own key competencies.

 

What business are you really in?

 

  • What solutions can you offer best?

  • Where are the areas where you are extraordinarily strong and can offer the best solutions?

  • What are your expert products?

  • That's it exactly that you can do better than anybody else?

  • In what segment do you even today have the greatest success and what is your product plan for the next five to ten years?

  • What problems of your customer can you solve additionally? What do you believe will remain or become profitable products or concepts?

 

Now, great - let's turn to your dream customer

 

Writing your target customer profile down will help you to get a clear path.

For your own commitment and focus.

Yes, my friend, write it down.

On paper, on your PC, mobile, or tablet, either way - just write it down.

 

For example, here's what my previous action plan looked like 

 

- selling knitwear for men, ladies, kids
- importing from Asia
- purchasing quantity from 1.000 to 30.000 pcs per Style
- selling lower | medium price level
- appreciating to get fashion design input from the supplier
- has a high frequency in buying, for example, monthly programs
- is in Europe
- has the need for better: products, prices, fashion, service
-  there are presently no exceptional circumstances (like a change of investor etc.)

 

If you start diving into painting your dream client picture you might abstract.

And finally, get a new angle of view about new target client.

The goal is to figure out five to ten points that you can find out with reasonable and not too much effort.

In fact, consider this to be ready in 5-10 minutes.

 

 

I developed a free resource a template for you that will help you get clarity and focus:

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FREE RESOURCE download 
Hello Heike,

Great template. This works. We have practiced it.
As it is important to define your customer for product/s equally important is matching synergies which can result in sustain business.
Key is acquiring right customer and have a very very long relationship.
Best Wishes

Ramesh

 

 

Try to focus on potential customers that match your personal target customer profile.

Whether you know it or not, you’ve got what it takes to start working with your ideal buyers.

That's the beauty of it.

It's so much easier to get them to say yes.

With the right action plan, you convince buyers and help them get great goods that you produced in their stores.

Wishing you great success in your strategic work in getting new clients that match your most valuable business activities.

For long-lasting customer relationships.

Thanks a lot for taking time out of your day to spend with me.

Love to hear from you about your thoughts and experiences.

Take care and keep doing something awesome today,

Talk soon,

Heike

PS Don't leave without your FREE RESOURCE.

Getting clear on your ideal fashion retailers, importers, and brands for your business is the cheapest, fastest fix you can make. And because selling is the life of your apparel export business, it's also highest ROI fix you can make - in zilcho time.

 

 

NEW! Save your spot for the next free live workshop.

There's an art to cold outreach to RMG buyers. And a science. And we're going to cover both.

Let's get you some new buyers, shall we? Click here to save your spot.

 

 

 

 

    58 replies to "How to pick your ideal customer for RMG export"

    • Ashaf Hakim

      Very helpful tips. Thanks

      Reply
    • Saiful Khan

      I always believed a successful business could only be materialized under Win-win scenerio for both buyer & supplier. If either party wants to take advantage, its bound to jeopardize.

      Reply
    • Nathan Senthil

      This is really Good Tips for small and medium size exporters like me.Keep it-up .cheers…!!!

      Reply
    • Yusuf Bhuiyan

      I believe all of the business stands on faith and win-win relation.

      Reply
    • Engr. Ziaul Islam Milton

      Thanks for providing valuable tips.

      Reply
    • Waliullah Suman

      Great advice, thanks

      Reply
    • Muhammad Imran Sajid

      Hi
      I am working in knitwear Apparel manufacturing since last 10 Years. The crux of my experience is customers have most focus supply chains. During FCCA audits vendors can’t provide exact details of their equipment. Once they receive orders they don’t have proper business allocation of that particular styles.
      If you want to run Apparel/Garments business, must focus on following this. Efficient Planning, Systematic Supply Chain process, Vendors evaluation & their capacity analysis from which you are sourcing raw material (e.g Label,Buttons etc)

      Reply
    • Rauf Ahmad

      Interesting Blog but too short, need an other episode on it.

      Reply
    • Fazmil

      tks.it’sreallyinteresting.

      Reply
    • Sajib Z Rahman

      Thanks for your post

      Reply
    • janath

      I really appreciate your tips/advise ,these will help me a lot thanks again.

      Janath.

      Reply
    • Naresh Vij

      Hello Heike,

      Great template. This works. We have practiced it.

      As it is important to define your customer for product/s equally important is matching synergies which can result in sustain business.

      Key is acquiring right customer and have a very very long relationship.

      Best Wishes

      Reply
    • Ramesh

      Hi Heiki,
      Really very good suggestions..
      Thanks,
      Ramesh

      Reply
    • ismail Hossain

      This is really Good Tips for small and medium size exporters like me.Keep it-up .Thanking you.

      Reply
    • Babar Khan

      Very Thought full & well defined for making marketing strategy.
      Thank you

      Reply
    • Touhid

      Thanks

      Reply
    • masud

      good advice

      Reply
    • Hasan Jewel

      This is very very good helping trips .

      Reply
    • Abdullah Al Nahif

      I really appreciate your tips/advise ,these will help me a lot thanks

      Reply
    • Sakhawat

      it very helpful for me . thank you Heike

      Reply
    • Shamim Miah

      Thanks.

      Reply
    • Aryan Birwal

      Thank You for the informative tips!!!

      Reply
    • Azhar Abbas

      Thanks for sharing these useful tips.

      Reply
    • Muhammad Ali Ashraf

      I am a great fan of your writings. These posts would really help a lot of people in our industry. Thank you for your great support.

      Reply
    • chokri

      Thank you for helpful tips

      Reply
    • abul mansur ahamed

      thanks for the helpful tips

      Reply
    • shabnum

      Hi Heiki,
      thanks for the good suggestion, this post would really help a lot.

      Thanks.

      Reply
    • Masud Islam

      Hey, Heiki ,

      Its Awesome to share your valuable tips, I think everyone should fixed his thinking what they want actually.

      Reply
    • Monir

      Very helpful tropics, thank you very much.

      Reply
    • Harros

      Nice Job

      Reply
    • monzur

      thanks lot heike for nice reply, you are a helpfull.

      Reply
    • Sanjit

      Really helpful

      Reply
    • Noor Muhammad

      very helpful, same I am facing from customer & after that we are very happy & get good business.
      the guide line provided is the key of successful business.

      Reply
    • Rich Riaz

      Hello Heike,
      Great template. This works. We have practiced it.
      As it is important to define your customer for product/s equally important is matching synergies which can result in sustain business.
      Key is acquiring right customer and have a very very long relationship.
      Best Wishes

      Ramesh

      Reply
    • Aktheruz Zaman

      Thanks a lot, it’s helpful to increase business. but problem is customer dose not clearly express them on web or mail. how can we get it from online.
      would you pls. advise this issue.

      Reply
    • Srinivasn

      Dear Heike,

      Thanks a lot and you are the best in my heart.

      Reply
    • zahid

      Very helpful topic for bussiness

      Reply
    • Nandaa

      Dear Heike,
      very useful and wonder full tips.

      Reply
    • Priyatosh Barua.

      Hi Heike,

      Good afternoon,

      Thanks for sharing tips to care of German customers. It’s a really great efforts from you for many of the garment suppliers/agents.

      Thanks and Regards.

      Reply
    • Sumon

      Hi Heike,

      Thanks for you tips.
      Its really helpful

      Reply
    • Ommuthu

      Its Great Miss

      Reply
    • Sasideva Exports

      Getting a customer for our business needs a die-hard search of the product trends and the current market prices for them. So, in the basic or beginning level one apparel exporter must be very patient about learning what are expected by our customers. Giving free samples is one of an unavoidable aspect for beginning entrepreneurs in the apparel field.

      Reply
    • Monzur

      Realy this is nice support but i have need a good customer for apparels goods, we are manufacturing company all kind of garments item,

      Reply
    • Chotan Banik

      wow… this is really help full…

      Reply
    • Aparna Naresh

      Thank you for these valuable tips!

      Reply
    • Subash Bhattacharjee

      Thanks for your advice. But I am very aware about thiese.

      Reply
    • MD ELIOUS

      just praiseworthy

      Reply
    • sangeeta saini

      Great knowledgeable tips??

      Reply
    • Kaushik Basu

      Thanks for your thoughts on this. This is very relevant.

      Reply

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