I've been in this business for decades and I wish I had something like this to help me when I was struggling with the timing and where to put my focus.
That's not going to be the case for you :). Enjoy! Free Resource.
The best time to get new garment buyers
Today we are talking about the best and the worst time to sell your cooperation. Because getting new buyers has a powerful place in your marketing efforts.
And that’s exactly what we are going to dive into today.
So let’s get to the question
Vivek from India inspired this topic.
Can you guide me the actual season calendar in Europe? I mean when they start making collections, when do they make SMS and when are deliveries for summer and winter?
So that Vivek and you walk away today with answers and with the help you need to move your business forward. I'm here to make it a whole lot easier for you.
It’s all about timing
You could be thinking:
"If I'm not dying to get business immediately, try hanging onto it for a few months, so I can go for it when the time is right."
But when is that?
When Syed sat in his office the time was dull. Not much work, not much production going on.
He knew, of course, that this time of the year, his potential buyers are off for Christmas vacation. Spending their time skiing the Alpes, travelling to sunny escapes on the beach. Or just staying at home with family under the Christmas tree. Assuming, definitely not being in the mood to meet new potential
He dialed the number anyway. The buyer picked the phone. Meeting got fixed. AWESOME!
The one buyer he tried to get hold of since months and months.
Apparel exporters who choose to reach out to buyers during a traditionally quiet time like Christmas may actually gain an advantage.
Getting on their radar when there's less competition.
All the rules about timing are gone
Yet, seasonal buying habits can't be totally dismissed.
It's paying less of a role these days but here are the traditional buying seasons for European retailers, brands, chain stores, hypermarkets.
Here's what a few still do.
Divided into months and actions buyers take.
Even if you know that it's a refresher. And handy to have it as a printout.
Is RIGHT NOW a good time to sell your cooperation?
I'm putting a stake in the ground -
The good news is YES.
The best time to sell is when there are lots of buyers looking to buy.
The flip side is that it’s also when you can expect to be up against the greatest number of competing sellers.
Anyhow to get too caught up in the calendar is to miss the point
Don't let the calendar stop you to be active.
It can be a simple excuse for "hiding".
We might think: "Please, please don't let me run into the risk of being rejected because of the wrong moment in time".
Still, most companies work in monthly programs.
To me it isn't so much about WHEN to approach new buyers but HOW.
If you position your company in an innovative way that sparks curiosity, creates attention.
And gives your potential buyer the opportunity to see the value in your company- this motivated buyer couldn't care less about where they are in the season right now.
There's always room to start buying and starting cooperation.
I want to give you a word of encouragement.
The RIGHT TIME to get new buyers and to sell is ANYTIME.
Now, I want you to make it a priority of getting new buyers as a 24/7 exercise.
This is obvious, right?
In other words:
Getting on the radar of potential buyers has little to do with the time of year. And everything to do with doing it in a way that opens doors and other market factors.
When you have a fantastic offer, the best timing for your most profitable product group, and so on.
So, factors related back to YOUR offer.
Because if you do approach buyers constantly but not in a way that opens doors you have wasted all your time.
And I am not in the business of wasting your time. Here's something that you can do today. Speaking of strategy. Do you have a solid strategy for approaching new garment buyers? Are you proud of the introduction you send out and do you get the results you want?
As you likely know this post is sponsored by my free master class:
"Why adding reliable buyers feels so dang hard and what to do instead"
And that's the point when you'll feel approaching new buyers can actually be a lot of fun.
If you are thinking right now: "Don’t talk about the right or wrong time to approach buyers, Heike, I don’t even know how to get their attention." Then - you my friend - are perfect for my free master class.
In addition, if you have been thinking of starting export from scratch or had a few flops along the way I want to encourage you to sign up for my free masterclass.
There's still time to jump onboard, nail your strategy and get your perfect introduction done.
See you next time, until then, make it a great week,
PS Here's your FREE RESOURCE with the best time to get new garment buyers.
All your tips make lots of sense.
Even with many years in this field, we tend to go with the regular boring intro of the company without piquing Buyers’ interest.
Wish we had come across earlier.
Well, better late than never.
Keep rocking… LOL
Sharavana kumar. KS
Thanks Sharavana, thanks for your kind words, appreciate and yes, better late than never 🙂 - Heike